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Matt Zingler, Co-Founder & CEO of Rolling Loud Music Festival, shares his thoughts on how a couple of failures helped the Rolling Loud team learn the right way to build a marketing platform for their events, as well as why having a business partner to lean on during tough times played a key role in his success.

Zingler and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why providing an exceptional experience has helped to turn Rolling Loud attendees into their biggest promoters, the reason that Matt believes that open-air festivals have a distinct advantage over other music events, and how to give fans the most value for their ticket.