On this episode of #ThePlaybook, Adam Burke, President & CEO at Los Angeles Tourism & Convention Board, shares his thoughts on:
- [:35] – The economic impact of hosting the Super Bowl in Los Angeles
- [5:07] – How the mix of “old and new” helps to set LA apart from other cities around the world
- [9:25] – How the Los Angeles Tourism & Convention Board is helping people make the most of their visit for the Super Bowl
- [18:10] – The one thing that gets him the most excited about the future of Los Angeles.