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On this episode of #ThePlaybook, Adam Burke, President & CEO at Los Angeles Tourism & Convention Board, shares his thoughts on:

  1. [:35] – The economic impact of hosting the Super Bowl in Los Angeles  
  2. [5:07] – How the mix of “old and new” helps to set LA apart from other cities around the world 
  3. [9:25] – How the Los Angeles Tourism & Convention Board is helping people make the most of their visit for the Super Bowl
  4. [18:10] –  The one thing that gets him the most excited about the future of Los Angeles.