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On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about:

  1. [:36] – How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon
  2. [5:34] – Why Ray J’s insights for their branding and packaging has been instrumental for them to land celebrity partners
  3. [6:54] – The biggest area where Ray J’s experience in the music industry has come in handy for Raycon’s products
  4. [13:29] – What a business needs in place in order to be perfectly situated to scale internationally