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Tiffani Bova, Chief Growth Evangelist at Salesforce and Author of “GROWTH IQ”, shares her thoughts on the idea that how you treat your employees, customers, and community has long-term implications, as well as why the company culture attracted her to Salesforce.

Bova and host of #ThePlaybook, David Meltzer, chat about a range of subjects including why being able to outthink and outmaneuver your competition is such a big factor in your “Growth IQ”, what it entails for a business to do well by doing good, and why executives should constantly be asking themselves what their organization can do to improve.