PODCAST | Generating Brand Awareness With The Stage Theory with Len Komoroski & Jeff Marks, CEO of the Cleveland Cavaliers & CEO of Innovative Partnerships Group

On this episode of #ThePlaybook, Len Komoroski, CEO of Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss:

1. [3:56] – How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry
2. [6:04] – Why some businesses can better create sustainable revenues by adjusting their approach
3. [10:39] – How the sponsorship space has evolved as technology progresses
4. [21:50] – Their predictions for what might change for sports fans in 2022