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On this episode of #ThePlaybook, Len Komoroski, CEO of Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss:

  1. [3:56] – How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry
  2. [6:04] – Why some businesses can better create sustainable revenues by adjusting their approach
  3. [10:39] – How the sponsorship space has evolved as technology progresses
  4. [21:50] – Their predictions for what might change for sports fans in 2022