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On this episode of #ThePlaybook, Scott DeRue, President of Equinox, shares his thoughts on:

  1. [:41] – How the Equinox experience sets their fitness clubs apart from their competitors 
  2. [3:43] – What Equinox does to promote a high-performance lifestyle for their members
  3. [12:06] – How his time as Dean of the University of Michigan’s School of Business led to his current role
  4. [14:17] – How he empowers his team to adapt to changing customer preferences