On this episode of #ThePlaybook, Scott DeRue, President of Equinox, shares his thoughts on:
- [:41] – How the Equinox experience sets their fitness clubs apart from their competitors
- [3:43] – What Equinox does to promote a high-performance lifestyle for their members
- [12:06] – How his time as Dean of the University of Michigan’s School of Business led to his current role
- [14:17] – How he empowers his team to adapt to changing customer preferences