Evolving Alongside Your Customers with David Abeles, CEO and President of TaylorMade Golf

On this episode of #ThePlaybook, David Abeles, CEO and President at TaylorMade Golf, shares his thoughts on:

1. [3:33] – How consumer perspectives on golf have evolved over the past few years  
2. [6:35] – The 20-year R&D journey to develop Carbonwood Technology and their newest product, the Stealth Driver  
3. [9:11] – Why time is the secret ingredient for any successful innovation 
4. [13:01] – How TaylorMade empowers golfers with technology to improve their game