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On this episode of #ThePlaybook, Steven Kalifowitz, Chief Marketing Officer for, and Russell Silvers and Nick Baker, Chief Operating Officers for AEG, share their thoughts on:

  1. [2:42] – Why the values of and AEG helped to bring the deal together 
  2. [10:02] – The plan for unveiling the new signage at the Arena 
  3. [12:01] – How this new relationship is bringing one of the world’s most iconic stadiums into the future 
  4. [15:20] – Why this partnership will help to create more conversation around cryptocurrency, as well as make an impact in the community