On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about:
- [:36] – How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon
- [5:34] – Why Ray J’s insights for their branding and packaging has been instrumental for them to land celebrity partners
- [6:54] – The biggest area where Ray J’s experience in the music industry has come in handy for Raycon’s products
- [13:29] – What a business needs in place in order to be perfectly situated to scale internationally